since everyone's asking, let's talk AI :)
last week, I shared an update on everything Inrō has shipped over the last 20 months in automation, CRM, and integrations.
today I am doing a final update on the bigger shift coming this Saturday 25th: Inrō is now an AI-first platform, and here's what that actually means.
Because here's what we kept hearing: people would build a solid flow, it would convert, and then ask "can it just handle the whole conversation?" Not just send a message, but actually understand what someone wants, respond, collect info, route them, and follow up. So, we built exactly that.
A complete AI Agent for Instagram understands how you talk, mirrors your tone, knows your goals, taps into your knowledge base, collects information mid-conversation, takes actions, and escalates when a human needs to step in.
Not a chatbot. It handles the full conversation end-to-end.
But what if you want it more controlled?
AI actions built into every automation and campaign
AI questions: Understands intent, routes down the right path, no keyword matching needed
AI collect info: Extracts names, emails, budgets, dates and saves them to the contact profile automatically
AI condition branches: Splits flows based on saved data, tags, or previous answers
Full AI agent handover: Passes the conversation to your AI with a goal, it handles the back and forth, then returns control
AI agent message: Reads full conversation history, sends a contextual reply, automation continues
Build by describing: Just type what you want. Inrō builds the flow for you.
The quieter stuff that makes it actually behave - intent-based triggers that fire on what someone means not what they type, folder exclusions so the AI never touches conversations you want to handle manually, spam and hate detection, and automatic opt-out handling.
None of it needs configuration, it all runs quietly in the background so your flows just work without you having to babysit them.
MCP for Claude and ChatGPT Connect Inrō to the AI you already use. Query contacts, pull insights, manage everything in plain language, no code needed.
Everything goes live this Saturday April 25 along with discounts, surprises, and the full picture.
If you've been curious, that's the day to jump in and try it out!
Two questions now for you guys:
what's the first thing you'd want the AI to handle for you on Instagram?
and is there anything you'd want it to do that we haven't mentioned yet? 👀
Here was the launch -
https://www.producthunt.com/products/inro/launches/inro-ai
Replies
This feels like where Instagram automation should’ve gone a long time ago.
Sending auto replies is easy. Understanding intent, collecting lead info, and knowing when to hand over to a human is the real challenge.
Biggest use case for me: qualifying inbound leads automatically so I only spend time on high-intent conversations.
Curious how well it adapts to different brand tones and niches.
@combajt Qualifying inbound leads automatically is honestly one of the most common reasons people come to us, and exactly the use case the AI Agent was built for.
On the tone and niche question, it adapts pretty deeply. It learns from your actual sent messages and comments so it picks up your natural voice without you having to describe it.
You can define its goals and shape the flow to match your specific funnel.
And you can feed it everything about your brand, your website, products, pricing, FAQs, all of it, so it's not just sounding like you, it actually knows what you know.
The result is less "this feels like a bot" and more "this feels like a well-briefed version of me." Genuinely think you should try it Saturday and see how it holds up for your specific niche :)