IGTV - Instagram's new app for watching long-form, vertical videos

Wow, @grex must be getting robbed given his recent launch of Dreams.

Wow I mean how much more of my life can I spend on Instagram? I'm going to have to start rationing or it could get crazy ... super curious about the quality and themes of the long form content. There's a long way to jump from short witty insta stories to sth like a Netflix drama.

I think the skeptics here should be mindful of how much the network effect that Instagram and facebook has will give this an edge. It might not have an obvious fit with a market now, but I imagine this will be one of many experiments into increasing watch time for FB's properties. I think a natural fit might be expanding what people can do with Instagram Stories and Live streaming. Theres a huge amount of eye balls there, and the content is very DIY/low production value (which is of benefit to it honestly) but I imagine people might be interested in swiping through some higher production value content in the same experience. Brands and creators should be able to have a central place to create such content and IGTV seems like a natural fit.

I still have so many questions. Does the video need to be recorded live? Does it live on a channel after it has been viewed or does it disappear like stories? When will the app actually be available?

Bold move across the board! Not sure how I feel about the emphasis on 'vertical' video but I guess I respect that they are 'all in.'

I'm upvoting this just because this launch will impact A LOT the social media market and opens a great space to independent content producers. More platforms, means better competition and better services, mainly niche players, like Twitch and Pinterest have done

This will work, but we might have to wait a few weeks to see the results. many people are compering this to youtube. I don't think youtube has anything to worry from this, that is up until IGTV starts paying their content creators.

I just downloaded the ios version from appstore and it is really exciting.

Pros:

great to upload long videos

Cons:

it is an extra app from Instagram

The UI design of this app shares many, many similarities to the app "Channel" we built during our time at Swipe Labs. Not sure what to think... @edwin_de_jongh ?

Finally an alternative to Youtube. Now all the creators that are marginalized and de-prioritized by Youtube and their ever evolving "algorithm" will have a second venue to post their videos and get exposure for their content. Not sure if facebook is planning to share ad revenue with creators, but if they do, it will for sure leave a dent in Youtubes virtual monopoly...