Hey PH community, Founder's Associate at Fruitful here!
Hey, I’m Siena 🌞
I wanted to introduce myself here as I’m building with the team at Fruitful! We recently launched our first product on a waitlist - an AI-powered Website Time Machine that helps companies like ElevenLabs stay ahead of their competitors 🍊🍋
At Fruitful I mainly work on figuring out our ICPs and growth, keeping our first customers happy, shaping the product, and building a loved brand across product, content and community (making sure we don’t sound like every other AI tool out there).
Before Fruitful, I built Figs Community - a queer dinner party platform that has now grown to 2k+ members - and worked across brand, hiring, client success, and sales at mission-driven startups.
We're launching publicly on PH soon so hopefully more updates coming soon. Always up for chatting about product, people, or how to make useful things - would love to hear about what you're building!
Replies
Welcome, Siena! Love the scope you are holding across ICPs, growth, and brand. What signal are you using to confirm an ICP is real this month?
Fruitful
@elenamira Thanks Elena! 🙌 For me the clearest signal was from one of our first customers Cecilia (Ops Strategist at ElevenLabs) - she went from “cool idea” to sharing competitor urls, relying on our reports to share competitive insights back with her team in their Friday meetings, and, a big one, paying for Fruitful.
This month I’m looking for: quick engagement depth, real urgency, and prospects pulling us into questions on integrations/pricing before we go to them.
How do you test ICP fit on your side?
Hey Siena!
What you're building at Fruitful sounds really exciting, especially the AI-powered Website Time Machine. Wishing you all the best for the upcoming Product Hunt launch, I'm sure it’s going to get a lot of attention! Keep us updated!
Fruitful
@ozan_turanli Thanks so much, Ozan! Really appreciate the support 🙌 I’ll definitely keep you posted on the launch.