I once spent 3 weeks designing a feature that got 0 clicks.

Hi PH! I'm Lily, a UX designer.

I used to be obsessed with making everything look pixel-perfect before launching. But after spending weeks polishing a beautiful feature that literally zero people used, I had a massive reality check.

I realized the biggest UX failure isn't a bad UI it's building something without validating the business logic first. Now, I’m totally obsessed with data-driven validation so I never have to design a "ghost feature" again.

I want to feel less alone today: What is the most embarrassing amount of time you’ve spent building an app or a feature that absolutely no one used? Let’s share our painful "ghost town" stories!