My name is Michael. I'm turning my agency into apps!
Hey friends, my name is Michael, I live in Toronto and I've been in digital marketing since 2010. I grew up in Vancouver seeing the rise of HootSuite and other local SaaS products. I used to host tweetups as well as Behance Portfolio Reviews among other community events.
Fast forward to now, I'm nearly 10 years into my digital marketing agency, Apples & Oranges Analytics and Marketing, alongside my business partner, Noor Siddiqui, and a great team of marketers. We do social, email, SEO/AEO, ads, and everything Shopify, which is how we ended up building our first Shopify app, KeywordGenius.ai
I'll be hosting AMAs and more, most likely on e-commerce SEO among other things. If you want stay updated, please subscribe to me here. But please, ask me questions here, i'll ask you questions, let's connect!
Replies
Welcome Michael! Agency to product is such a good path, you already know the problem from doing it by hand for clients. I'm doing something similar from the recruiting side, turning years of staffing work into tools. Curious: how did you decide which part of the agency work was worth turning into an app first?