Solved the universal SAAS communication problem. Icarus

Hey Product Hunt 👋 I'm Kaify, founder of Icarus.

Most companies have a solid product. They just suck at communicating it.
The truth is, 63% of SaaS users who sign up never reach the point where your product becomes worth keeping. That's not a product problem. It's a communication problem.

I first started by founding a motion design agency from scratch back in 2019, no clients, no network, just figured it out as I went. Built the sales process, ran production, and managed the team.
Did that for years. And the thing that kept showing up, no matter the client, was the same problem: the video would get made, get delivered, and then just... sit there. Nothing moved. Churn was the same.

That's what Icarus is built around.
We work with SaaS teams on onboarding and activation, coordinating launches, feature updates, and customer education content through video.

We're fully post-production, EU-registered out of Warsaw, and we work with clients globally.

If you're building a SaaS product and users are signing up but not sticking around, that's usually the gap we close.

Happy to talk through whatever you're working on in the comments. And genuinely curious: what are your thoughts on utilizing video for user education and onboarding instead of the generic text explainers like we see most of the time? I'm always trying to get better at that side of things.