You are a mosaic of everything you've ever loved through

Hello again!

Continuing on my last forum,

I wanted to talk more about my research background.

Believe it or not it helped me the most adjusting to this new role. Sounds counterintuitive. Everyone told me GTM is about charisma, cold calls, flashy decks. I thought I'd be terrible at it. I'm the guy who spent undergrad in Stata and EViews running logit regressions on 200+ investors, modeling power sector data for 50 years to figure out where to put ₹40Cr of battery storage.

But here's what research actually teaches you - how to ask better questions.

When I had to plan our first roundtable, I didn't start with venue and snacks. I started like a thesis. What's the hypothesis? Who's the ICP? What do we want to learn vs. sell? that one shift - mapping 3 broker segments before any outreach - got us a 40-meeting pipeline and $33K+ MRR with zero brand.

When outreach wasn't working, I didn't write punchier copy. I treated it like fieldwork. Interviewed 10 brokers. Found out they don't hate AI, they hate compliance paperwork. Changed our entire narrative.

Marketing is just research with a deadline. You form a hypothesis, test it with real humans, and kill your ego fast when data says you're wrong.

I went from being scared of GTM to realizing I'd been training for it for 4 years.

What skill from your "old life" unexpectedly became your superpower in your current one?