I'm 26 now, and ever since I was maybe 11 years old I have been "starting" businesses. When I was young, I of course new nothing, so I would come up with some stupid idea and not know how to sell/market it.

The earliest one I remember is learning what Wix was so I made a website that was supposedly for sharing stories. I thought I would be the next Zuckerburg. The next day I signed on to see that my page got 0 visits overnight so I quit. I guess I thought people just scroll across new websites lol.

The other day a small DTC founder DM d me:
Revenue looks fine on Shopify, but every month I stare at the numbers and still don t know if I actually made money.
He sent me 2 files:
Shopify Orders CSV
His own COGS spreadsheet (SKU, unit cost)
His routine looked very familiar:
Print Shopify revenue
Open 2 3 Excel files
Manually subtract COGS, ad spend, shipping, random fees
Stay up late, end up with a profit number he doesn t really trust
I asked him to try Okiela the way it is today:
Upload the Shopify Orders CSV
Import his COGS sheet
Add a few big cost buckets (ads, payroll, apps)
Maybe 30 seconds later, the dashboard showed:
The SKUs that are actually paying the bills
Two best sellers that are basically breakeven once all costs are in
A bunch of small fees adding up to a bit over 10% of revenue
He opened the AI chat on the side and asked:
What should I fix first?
The AI didn t give a TED talk.
It just said things like:
These SKUs can handle a small price increase
This one has been unprofitable for 3 months even with decent ROAS
Shipping to these regions is way more expensive than the rest
His reply was: I don t need another shiny dashboard. I just need something that tells me what s feeding me and what s bleeding me.
That s pretty much what Okiela does right now.
Nothing fancy:
Take your Shopify Orders export
Add COGS and a few main costs
Show you SKU level profit and a couple of straightforward moves
The bigger stuff is still in the oven, so I d rather earn trust with this first.
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#buildinpublic #analytics #data #shopify #ecommerce #saas #solofounder #okiela
*(Note: illustrative image)

Hola/Hi everyone!

I m Felipe. I started as a dentist. The gym was what kept me grounded, mentally and physically, during those years, to the point that it pushed me to leave dentistry and become a personal trainer. Coaching online and in person, I saw real change. People got stronger. More confident. More consistent. But I also saw the limits.

Hi Product Hunt!

I ve spent years in PR, recently launching SaaS products in the Brazilian market. But I m here for a more personal reason.

My close friend recently left her corporate job to build her first independent app a simple offline file converter for Mac. No cloud, no data tracking, just a practical tool for daily use.

We were traveling in Rome when she finally hit "deploy" and sent it to the App Store. Seeing that transition from employee to independent maker was a highlight for me, and I want more people to know about what she built.

Hey all - I am a complete novice and amateur when it comes to developing. I have tried to learn some languages and have very minor css, html, java, and solidity background but nothing that I am remotely confident in.

I have an idea for a mobile application that basically is a browsing app like any other social media one, but it specifically gives you information on busyness of human beings whether it is a gym, highway, mall, restaurant, ski mountain, etc.
I am just looking for feedback and see if this is something I should maybe pursue?

I'm Sai Vamsy - engineer, entrepreneur, and recovering enterprise architect. After 15 years leading AI/ML and platform initiatives at firms like Franklin Templeton and Fortress Investment Group, I started building the tools I wished existed.

In the past year I've shipped three AI-native products solo: Sigmodx (a cryptographically verified benchmarking platform for probabilistic AI forecasts), EmbiPay (a financial sandbox for testing multi-agent economic systems without real money or real risk), and Layover AI (an AI-powered social companion for airport travelers).

I build at the intersection of trust, infrastructure, and developer experience - because the gap between what AI can do and what developers can confidently ship is still enormous. That's the gap I'm here to close.

Hey everyone, my name is Salim, living in Montreal, Canada. I am by heart a software engineer working in the corporate world leading teams and afterhours exploring and building things with new tools, ways and technologies.

My latest tinkers which I will be launching next week here on Product Hunt is VibeRewrite (https://viberewrite.com) born out of a simple idea, and some personal experience with loss of words or correct vibe or tone when replying to messages.
With more time I spent gathering feedback and working on it the more it's evolving and the more I am hyped and motivated to grow and solve more problems with it.

So, basically this is me and my latest that got me into this community. Looking forward to e-meet and communicate with a lot of you.

Cheers

Hey everyone, I'm Jared -

I started my career in graphic design and somehow kept getting pulled closer to the business side. one thing led to another and now i sit at this weird but fun intersection of design, ops, and product. Right now I m a cofounder/COO of Ecopreneur, an Edtech platform we re getting ready to launch that helps high school students actually engage with community service by recommending and presenting them with opportunities in their area

Hey everyone. I'm Cj, I'm 40, and I'm from Cleveland, Ohio. Born and raised, wouldn't have it any other way.

By day I work as a magnetic particle inspector, examining aircraft components for structural integrity. By night I write code. I've been at it since I was a teenager, decades of self-teaching, no CS degree, no bootcamp. Just a kid who got curious about computers and never stopped. I'm comfortable across multiple languages at this point, but the obsession has always been less about any specific stack and more about building things that actually work.

Right now I'm deep into my first full-scale app build, a cross-platform project with iOS, Android, and desktop versions. It's been about five months of 14-hour days, nights, weekends, and holidays. I'm completely bootstrapped, no investors, no team, just me. It's been the most challenging and rewarding thing I've ever worked on, and I'm getting close to launch.