How does a 100-year-old company change course to become a design-forward business? We dug into IBM’s inspiring design transformation to learn how design thinking redefined business outcomes at one of the world’s largest enterprises.
Featuring Phil Gilbert, General Manager of Design, and IBM Distinguished Designers Doug Powell, Adam Cutler, and Liz Holz, THE LOOP candidly explores the philosophy—and processes—used to elevate IBM’s product design practice and influence market outcomes.
We hope you enjoy the film!
See the documentary here
@clarkvalberg Excited to see this hitting the streets! I was fortunate to have a sit-down with Phil a few weeks ago during the launch event for IBM's newest Design Studio at Wework White House. Got to pick his brain about how he transformed IBM's design culture, and he told me this video was coming out. Looking forward to checking it out!
I've been really enjoying the Design Better podcast. Looking forward to watching this. Great to see a company like Invision telling stories and sharing design experience.
Really great documentary - though I'm curious how "IBM Design" got started. Showcasing the results of design is a great way to evangelize it, but someone had to convince someone to start the whole team. It's inspiring to see an old, huge organization change course, though! If they can, any company can.
(And I can't stop seeing the missing button in Phil Gilbert's shirt.)
@tevih Long story short, IBM Design as a program came to existence thanks to Phil and his teams' success in revamping a product portfolio known as Blueworks Live. The design methodologies and portfolio design was seen as a game changer and could be replicated across the organization. Executive investment was made into the program, by design and leadership from Phil.
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