Ecommerce operators: what’s your biggest returns and refunds bottleneck?

Running an ecommerce store, I’ve seen returns and refunds become one of the most expensive “hidden” workflows: support tickets, manual checks, refund timing, and reverse logistics.

I’m curious how other operators handle this today:

1) What part of returns eats the most time for your team?

2) Which return reasons are most common for you?

3) Do you try to recover some returns (exchange/store credit/keep offer), or go straight to refund?

4) What metric do you watch most: return rate, refund value, handling cost, or CX score?

I’m launching KeepCard on Product Hunt on April 24, 2026 (12:01 AM PDT), and I’m collecting real operator feedback to improve the workflow before and after launch.