I've been in marketing for over a decade. Unfortunately, during that time, I've had campaigns go dark because a product release broke tracking for my campaigns. It wouldn't be until the following day or even a few days when I was checking on campaigns that I'd notice specific events (and KPIs) were down significantly.
Because of this, I built kickin.io for my personal use but am hopeful that it provides value for other marketers as well.
Kickin is pixel health monitoring for performance marketers. Add one script tag and Kickin automatically detects events, watches for missing/broken tracking, and flags cross-tracker mismatches (like GA4 firing a Purchase event but Meta doesn’t). Get alerted fast so you can fix measurement issues before they distort reporting and optimization.
