Data Driven: Creating a Data Culture by Hilary Mason & DJ Patil - Book about building a Data Driven Culture inside a company.

@katesegrin Thanks for the question. I realized that building a data driven company is not about having the best tools or the best data experts. It's about believing as an organisation that data can make us better, can help us deliver better products and get to users using the right channels. This needs to be a top-down vision. Everyone should understand how data can make our company better, from the HR department, to the sales guys to the product team.