Learn Educate Discover: B2B Content Marketing with Esther Lee Cruz, Insights & Content Marketer @LinkedIn - Learn what a B2B Content Marketer's job is all about

Esther Lee Cruz, Insights & Content Marketer at LinkedIn, shares her thoughts on what working in the B2B Content Marketing space is all about. Some of the areas we touch upon in this episode include: 1. What is content marketing 2. Differences between B2B and B2C content marketing 3. Examples of content marketing campaigns 4. Interesting and challenging aspects of working in this space 5. Qualities required to be successful in this space 6. What to expect in content marketing interviews