Learn Educate Discover: Ariel Lee, Category Manager @CVSHealth: What does a category manager in retail do?

Ariel Lee, Former Category Manager at CVS Health, shares with us what the role of a Category Manager at a large Retail company is all about. At CVS Health, Ariel was responsible for $300M P&L and 16+ partners across 7,800 stores and CVS.com. Ariel has a BA in Neuroscience from Cornell University, and an MBA with a focus on Marketing and Strategy from Tepper School of Business, Carnegie Mellon University. Some of the areas we touch upon in this episode include: 1. What is Category Management 2. The day to day job of a Category Manager in Retail 3. Importance of understanding consumer behavior to be a good category manager 4. Dealing and negotiating with multiple partners for your category 5. The kind of person who would do well in this job - dealing with multiple stakeholders, lot of data analysis, deadlines, etc. 6. Interesting and challenging aspects of the job 7. Tips for interested candidates