Bogdan Sima

Luna - Turn big goals into daily steps with a personal AI coach app

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Luna is an AI-powered coach that turns big goals into daily action. It chats with you to define ambitions, then builds a personalized, step-by-step plan with tiny tasks you can actually complete. As you make progress, it adapts your roadmap, schedules weekly check-ins, and keeps momentum visible with streaks, milestones, and progress tracking.

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Bogdan Sima
Maker
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Hi, I am Bog. For years, I was great at dreaming and terrible at doing. I’d set big goals every January: learn X, launch Y, get fit. By February, the excitement was gone and my goals were too. I realized I wasn’t alone. Most people have important dreams, but they struggle to turn them into consistent action. It’s not a lack of desire. It’s a broken process. We set huge, vague goals like ‘change career’ or ‘get healthy’ with no concrete first step. We rely on motivation, which always fades, instead of simple systems and habits. And when we slip once, perfectionism tells us we’ve failed, so we give up. I became obsessed with one question: how can I help everyone reach their full potential? That led me to design a tool that turns big, scary goals into tiny, doable steps with built‑in support. Luna turns goals into progress through daily challenges, positive reinforcement, gentle accountability, tracking & guidance. To make it happen, I have put into the building of this app over 11 years of experience in creating language learning systems using micro-learning, spaced repetition, AI coaching, and fun. Luna also incorporates notions, ideas, and systems from books like Thinking, Fast and Slow, Atomic Habits, Thinking in Systems, Die with Zero, Company of One, Project Management for the Unofficial Project Manager, The Power of Habits, and Slow Productivity. Hope Luna can help you, Bog
Anna Timofeeva

Hey! Really like the calm and clean direction of Luna, feels very aligned with the product

One thought: the visuals could become even stronger with more distinction and hierarchy, especially across marketing assets

Right now everything looks nice, but a bit similar, so the brand doesn’t fully stand out yet

I help with building more recognizable and structured visual systems, can share a few ideas if that’s useful