Email Outreach Playbook - Master the craft of send sales emails that convert

In preparation for the launch of our new product (Mailshake.com) I created this massive guide on cold emails. It covers everything from the best practices, how to find emails, increase open & response rates, examples and templates. Here's a link to the PDF version: https://playbook.mailshake.com/e... Enjoy :)

Awesome playbook Sujan! This will definitely help anyone looking to do outreach properly.

@sujanpatel Love the playbook! Would you mind sharing who made the design for the playbook website and PDF? What to make something similar for our product. :)

This is excellent...Going back through some of the cold sales emails I've written, I realize how bad some were despite good intentions. Going to apply these best practices ASAP.

Niiiiiiiiiice

Always amazing work!

This book is BOSS. Since I use Mailshake, I'll be applying some concepts

Loved this guide! We're now starting our outbound, so will definitely apply these best practices. 🙌

Great stuff, Sujan!

Lots of great advice in here. I really like the "interact with recipients before you reach out to them" and "templates that don't sound like templates" sections - those are things that most people miss when doing outreach.