Mastra (YC W25) is launching on Product Hunt today, releasing stable 1.0 for building AI apps and agents, and announcing 300,000+ weekly npm downloads, 19,400+ GitHub stars, and production use at companies like @Replit and @WorkOS.

I had a blast working on this launch with @calcsam @smthomas3 @bookercodes and team, and wanted to share with you some thoughts we put into the ops.

It all started last December, when @bookercodes reached out:

We are launching 1.0 in January. Product Hunt came up and I thought of you.

Alex and I both worked at @Clerk. Alex is a rare talent, and more importantly, nice and kind human. So, when I had the opportunity to collaborate with him again, this was a no brainer.

Setting up the launchpad

Here's the reasoning we had when working on the required inputs. In one word: Consistency.

• Product name: Just Mastra. It's cleaner.

• Product tagline: The most important part? [1] We kept it simple and reused the H1 from mastra.ai for consistency.

• Product description: You can add up to 500 characters. We made it shorter, in 237 characters, to let the CTA visible upfront.

  

• Thumbnail: Just the profile pic from X.

• Image gallery: Product Hunt recommends adding 3 or more images. We play-and-mixed with existing blocks from mastra.ai for consistency.

• Launch tags: up to 3 tags.

Pro tip: You can find the required inputs on GitHub. [2]

Additional thoughts

• Launch timing. A launch day on Product Hunt starts at 12:01 AM PST by default. We released 1.0 yesterday, and decided to launch on Product Hunt today to maximize exposure.

• Distribution channels. We focused effort on existing channels: X, LinkedIn, YouTube, Hacker News, and targeted communities - places where we already have an existing audience.

• Link to the launch. Last but not least, for this launch, the objective is to shine a spotlight on the open-source project and public repository so we decided to link the launch page to github.com, not mastra.ai - help us get trending, star this repo [3]

One more thing

Launching on Product Hunt is definitely not a one-time opportunity.

Awesome developer-first products like @Supabase and @Netlify have launched there multiple times (resp. 16 and 14 times). Product Hunt is about consistency.

Wrapping up

That's it! Hope you find this thread helpful.

@Mastra is launching today on @Product Hunt.

Join the launch →

Leave a star on GitHub →

References

• [1]: The most important part of a launch?

• [2]: Required inputs to submit a new product on Product Hunt

• [3]: mastra-ai/mastra on GitHub