$195 for a 1 yr membership? That feels really steep.
Are there any significant USPs over Public Goods ($49 early KS and $99 IGG each lifetime memberships, currently $59/year) or Brandless (no membership required.) I guess variety or perishables? But at $195 a local co-op is likely going to be very competitive and more community-oriented.
A lifetime membership for Move on KS might be attractive, a lifetime discount not so much.
Still a nice idea, very good looking brand, and I'm sure will meet someone's needs. I wish you luck.
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Chatparty
Clarity