Brandon Kern

Launching Munch.Video next week — built it because I was drowning in content repurposing

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Hey PH

I'm Brandon, founder of The Kern Group. I'm launching Munch on Wednesday March 18 and wanted to share what I built and why.

The problem: Every time I published a YouTube video or recorded a podcast, I'd spend 2–3 hours turning it into LinkedIn posts, X threads, newsletters, emails, and blog posts. It was the same process every time. Copy transcript → open an AI tool → prompt → tweak → paste → repeat across 8 platforms.

What Munch does: You paste a YouTube or Vimeo URL (or paste a transcript directly), and it generates 8 pieces of content at once — LinkedIn post, X thread, newsletter section, carousel guide, YouTube description + tags, pull quotes, marketing email, and SEO blog post. Takes about 60 seconds.

A few things I'm genuinely proud of:

  • The AI model choice — I specifically chose Claude over other models because the writing quality is noticeably better for long-form content repurposing. Users have told me they can tell the difference without being told which model is running underneath.

  • 5-strategy transcript extraction — falls back through 5 different methods so it handles videos that other tools fail on

  • 16 languages — generate content in Spanish, French, Japanese, Korean, and more from the same URL

  • Ask the Beast — after generation, you can chat with Claude directly about your content to rewrite or riff on it

  • Buffer integration — push posts directly to your queue without leaving the app

Pricing starts at $9/mo — best value on the market compared to similar tools.

Would love any early feedback, questions, or honest criticism before we go live.

And if anyone wants to try it before launch — munch.video, first Munch is free.

See you Wednesday the 18th.

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