Content created by you or decided by AI, which one is higher quality?
While building a product, I’ve also been trying to run content on social media to bring in more traffic. I experimented with creating AI-generated characters and producing UGC-style videos around them.
During this process, I realized something interesting: there are hundreds of tools that can generate virtual characters and UGC-style videos. But what actually makes a video engaging isn’t the tool - it’s the authenticity of the person creating the content.
Overusing AI to produce meaningless videos or content that violates community standards is becoming harder to control and feels quite fragile as a strategy. Because of that, I’m always trying to think carefully about the type of content I create and how it might impact the audience.
For me, quality matters far more than quantity. Producing a lot of content without depth rarely creates any real emotional connection with users or customers.
AI will always be a tool. But creativity, authenticity, and emotional depth still come from the person behind the content.
What do you all think about this?
Now that AI makes it so easy to produce content, do you feel like the internet is becoming oversaturated?
Replies
minimalist phone: creating folders
I still prefer my own thoughts and when AI will come up with some good sentence or image, I will try to incorporate it into my content or adjust my content a bit.
@busmark_w_nika Yes, AI works best as a supportive tool rather than the main creator.
minimalist phone: creating folders
@lucytaylor01 I am here for more collaboration part :)
Murror
@lucytaylor01 @busmark_w_nika We’re quite similar. I always try to use my own mind before turning to AI, keeping the artist soul alive as much as possible lol
We celebrated when technology let us paint without requiring any paint. Art became more accessible, affordable. But what now that we can paint without a painter? Art, or even content, without human effort becomes meaningless.
A well crafted prompt doesn't make you a poet, a painter, or a photographer. It makes you a good delegator.
Murror
@anders_wotzke I also believe that things like art, poetry, and music are beautiful precisely because they require human sensitivity and an imaginative soul. AI may be able to imitate them, but it can never truly create something genuinely new in the same way a human can.
I'm starting a new coffee brand together with my sister and we had the same reflections, it's hard to tell what's AI or not anymore, but I think at some point there will be guidelines to mark everything that is AI-generated as such. And it has already started on various channels such as Instagram.
People love following others for authenticity, and I think it's hard to achieve fully with virtual characters, especially when you'll know that it is virtual. However, I do believe that all the editing and such definitely should be done more with AI. For us, the hard part is not the content generation itself, but rather the constant editing and recording voiceovers.
Also, we've noticed that the things that go viral are usually not the super-edited stuff, but rather the very simple stuff.
Murror
@ceciliatran I think just keep your everything simple. You don't need perfect, I think you can bring your real life into your coffee brand as filming yourself making coffee, or your daily life selling coffee. I think it would be easier to make a good impression.
been making AI generated youtube videos for a while now and the pattern i keep seeing is that pure AI content performs worse every single time. not because the production quality is bad - you can make genuinely good looking stuff with image gen + ken burns + good TTS. the problem is the scripts.
AI writes scripts that sound like wikipedia rewritten by a copywriter. no social truths, no hot takes, no actual opinions. and people watch content to feel something or learn something they couldnt get from a google search. so now i use AI for like 80% of the production pipeline (images, animation, assembly, voice) but the script always starts with a real human angle or insight that the model wouldnt come up with on its own. that ratio seems to be the sweet spot - AI handles the tedious stuff, human handles the soul.
Murror
@umairnadeem I agree with you, Umair. Sometimes I still edit video by myself bcuz I enjoy the feeling of doing things myself, but of course, if I need a larger quantity and faster speed, I'll need to enlist the help of AI.