@themankaran thanks for the question! We looked for people who either had their own newsletter, had interesting tastes, and/or were very well read in newsletters - meaning they consumed newsletters for 50%+ of their information diet.
This is an outstanding product, easily one of the top 5 I've used all year. The designers clearly thought through the use cases from multiple aspects and delivered a streamlined experience that's sure to become a must-use for anyone engaged in the passion economy.
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