Focals by North - Glasses with a holographic display only you can see 👓📲🤓

This has potential, if they can extend the functionality through a developer ecosystem etc, but even Apple Watch has had difficulties getting big brands on board. The only thing close to a killer feature I currently see is having a shopping list in front of your eyes. The key ring prevents you from using it while cooking or heavy exercise etc. I don't know if this is just the marketing spin, but the current product doesn't jump out as being a "must-have" product functionality-wise. It's disappointing that there are only a couple basic utilities, which are already adequately useful with other (cheaper) wearables. Maybe everywhere-access to Alexa is the thing to lean on. But I love the vision in the blog post of giving you superpowers, I just don't see it yet. Show me how this fits into my life and how nothing else on the market can do what this does.

@d0b0 Looks like a scene from a Kingsmen movie... Amazing to see it as a reality now! 🙏 🙌 Curious - what's the ring for? (next to the glasses in one of the stock photos)

Congrats on the launch guys! This feels like the right progression from Glass.. super exciting! Judging by the site + Alexa integration these won't be tied to any particular OS? Ps. love the new name 😉

A THOUSAND DOLLARS (and that's just to reserve!) for a device that tells you the time, and other stuff that you can get looking at the phone you already own.

Pros:

discrete

Cons:

Very expensive

so cool! Any idea when you'll have prescription lens ready to ship?

When will notifications for other applications be available? Was it a conscious decision to leave out social and email notifications made because the volume of these people get every day, hour, or even minute get would go against Focal's philosophy of being unobtrusive tech ‘designed to be off’? Would it feasible to make a whitelist of important email senders and social contacts you'd want to appear on your Focals? Although I haven't used Alexa in Canada, my understanding is that its functionality in Canada is much more limited when compared to Google assistant or Alexa in the US. For Canadian users, isn't this going to make our Focal experience not as good as US users?

I hope they integrate speech-to-text, as that would be a transformative feature to those suffering with hearing loss.

@d0b0 we create all sorts of immersive content at BrandXR. How can we start building experiences for Focals?

Happy to see these release!! Hoping there's a back-ally Waterloo showroom I can check them out in ;)

"There when you need it, gone when you don't" 🙏🏼