REVEAL’s Dynamic Audience Builder helps eCommerce merchants improve FB ROAS by using first-party data to build dynamic custom audiences for Facebook and Instagram ad campaigns
Hey, world!
As we're all saying RIP to cookies, more and more companies are on the lookout for solutions to improve their ROAS.
In the last year, we have been in contact with hundreds of eCommerce companies looking to improve their CLV and decrease CAC.
The most required feature was an Audience Builder that can build evergreen campaigns on Facebook.
We're excited to say that it is now available!
It is now LIVE and the preliminary results with the beta testers show a significant impact in their ROAS.
Let us know your thoughts and sustain us with an upvote!
@bogdan_ionita
3rd party data was skewed anyway, so hopefully more and more marketers will understand that zero & first-party data is what they should be experimenting with!
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Amazing feature! so simple and effective to target your customers or build lookalike audiences to bring more "perfect" customers!
Thanks a lot, @sebastian_maraloiu!
It definitely is exciting for us, as well!
We aim to get at least 2X better ROAS than with the standard LAL & remarketing campaigns.
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Looks like a very useful tool, going to give it a try! ❤️
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