Persona
Identity verification for any use case, starting at $0
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Dylan Field

Persona - Identity verification for any use case, starting at $0

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Figma
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Persona offers a suite of fully-automated identity verification components with worldwide coverage that can be configured and branded to create custom-tailored flows for any use case. Sign up for the Starter plan and start for free in <10 minutes.

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Richard Latimer
This is an awesome product and solves an important need. It my past coding life, I dealt with integration with various background check providers and you're solving a big important problem regarding identity verification. Congrats Rick!
Rick Song
Maker
@cookinwith1 Thank you Richard!
Sahil Khosla
Congrats on the launch and always great to see fellow Trojans crushing it! Couldn't be better timing given how many of our day to day interactions have moved online and I'm really impressed by how quickly you can verify users compared to what's currently in market. I'm also curious if you've been able to pickup on bad actors' behavioral patterns and noticed any trends across the different use cases that you're empowering Look forward to trying it out!
Vincent Tsao
Maker
@sahilkhosla14 Fight on! There’s an incredibly long tail of fraud, with lots of edge cases. In fact, beyond just verifying the provided identity information and understanding how bad actors most commonly digitally manipulate a photo of an ID or selfie, we also collect a set of passive signals like geolocation, IP address, browser fingerprint, etc that are particularly useful in finding patterns. For instance, we’ve seen fraud rings centralized around specific location clusters. As for trends across use cases, without getting into specific use cases, I’ll share an insight that may seem counterintuitive at first. Even when two customers share the same use case with the same set of verifications, the configuration of their flow is ultimately still different. Customer A may care more about fraud deterrence and thus require stricter fraud checks, whereas Customer B may care more about accurate extraction and thus require more fields to be extracted. Every customer has different needs.
Sahil Khosla
Fight On! @vincent_tsao That's both fascinating and somewhat counterintuitive, but can see how industry norms and compliance could play a bigger factor in determining what your customers' threshold for fraud deterrence measures ought to be. At some point, I'd love to pick your brain on other trends you've been seeing in the space!
Devin Finzer
Charles is awesome! Congrats on the launch!
Rick Song
Maker
@dfinzer Charles IS awesome :) Thank you so much!!!
Kevin Susai
Great 1-stop solution that’s super easy to integrate. Allows us engineers to focus on core product development and not have to worry about any of the details in managing or maintaining an identity verification and management platform. Congrats to @neelb and the Persona team!
Neel Bhoopalam
Maker
@kevinsusai thanks Kevin!
Ronald Antonio
What a brilliant idea! Great!
Rick Song
Maker
@ronald_antonio Thank you so much!!!
Rukmal Weerawarana
Congratulations on the launch!!
Rick Song
Maker
@rukmal_weerawarana Thank you Rukmal!
Arthur Wu
Congrats on the PH launch!
Neel Bhoopalam
Maker
@arthur_wu2 thanks Arthur!
Rebecca Lo
Amazing , honest and absolutely hard working team.
Rick Song
Maker
@rebecca_lo Thank you Rebecca!
Aatish Nayak
classic example of verticalizing an existing broken approach to make a better customer exp - excited to try this out!
Neel Bhoopalam
Maker
@nayakkayak thanks Aatish! please don't hesitate to reach out if you have any questions!
Peter Orban
Awesome product @zoink.
Neel Bhoopalam
Maker
@peterercsey01 thank you Peter!
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