Why do SMMs still plan content in spreadsheets?

Hey PH 👋
We talked to social media managers about why they still plan content in Notion and Excel, even when they use scheduling tools.

The answer was simple: those tools have the fields they need. Scheduling tools don't.

So we added them to Postana.

When you create a draft now, you can capture:

📌 Content pillar: tied to your brand strategy

📱 Platforms: tag which channels it's going to

#️⃣ Hashtags: right at the planning stage

✍️ Caption: start drafting while the idea is fresh

🎬 Story/shoot ideas: angles, hooks, production notes

💰 Ad/Sponsored flag: for paid content tracking

This isn't a new idea. It's literally what's already in every SMM's spreadsheet. We just put it where the work actually happens.

If you've been managing a content calendar across 3 different tools, this is the consolidation you've been waiting for.

Would love your feedback, especially from social media managers and agency folks in the community 🙏