Biggest week in 24 weeks!

Last week we hit our highest number of new paying users in the last 24 weeks.

Week-over-Week growth: +5.56%

CAC: $0

Still too early to say if our PLG experiments are “working.”

But something is moving.

Here’s what we changed last week:

• Tested a new free prompt limit (resets weekly)

• Made onboarding mandatory after users experienced value

• Improved the upgrade question so more users actually respond

• Shipped a new widget: “Ask AI why Pretty Prompt is good for me”

What we’re testing next:

• New upgrade pricing page (inspired by Screen Studio)

• 1:1 emails to new users, upgraded users, and recent uninstalls

• Super-user calls to understand power usage patterns

• Mentoring at the @Zendesk x @Lovable Hackathon in London

One interesting thought:

We all experiment with “big” growth ideas…

But the most powerful driver so far has been organic love from users.

A user loves the product → Shares it → New user signs up

The screenshot below says more than any funnel chart.

We’re building in public.

Testing weekly. Learning fast.

👉 If you’ve done growth experiments, what would you test next?