Forget the Millions. Focus on Your First 10 Users.

Charlie (@cerwindcharlie)and I have been thinking a lot about what really matters when building a startup. And honestly, it all comes down to one thing:

👉 Making something people want.

It’s a bit cringe 😅 but it’s true.

For sure luck is a big part of it. But we can help make luck happen.

Some quick thoughts:

• Forget the millions. Obsess over the first 10 users.

• It’s harder (and more impactful) to make 100 people love you than 1,000,000 people just kind of like you.

• Chasing novelty ≠ being noble.

Even Brian Chesky (Airbnb) says this is how they built a $75B company.

And Nathan Barry (ConvertKit) nailed it: “Do things that don’t scale, because that enables the channels that do scale.”

For us at Pretty Prompt, it’s not chasing 1 million users.

It’s 1 × 1,000,000.

That mindset shift changes everything in what you build and why.

💬 Curious, how did you get your first 10 users? What did you obsess over that actually worked?

(Please go give Pretty Prompt a go! It's pretty powerful and I'd love to hear your feedback👂).