Stop guessing which checkout works better for you — run this A/B test to uncover how each one performs with your shoppers.
Get a deep analysis of each one's conversion rates, AOV, revenue-per-checkout, and more, detailed down to customer segments.
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This tool is a must-have for Shopify store owners. Analyzing conversion rates and revenue for each checkout is huge! 🔥
I love this, @avi_moskowitz1 . I'm curious - what A/B test has surprised you the most across all the tests PDQ has run?
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@eytanbuchman good question! A few–
1. Shorter delivery promises don’t always drive conversions: Offering a faster delivery promise didn’t increase conversions in some cases.
2. Customers aren’t as sensitive to shipping prices as expected: In tests where we offered lower or free shipping, conversions didn’t spike as dramatically as predicted. Instead, customers responded more to the feeling of earning rewards or incentives.
3. Customers often don’t switch shipping methods: Even when presented with better or more cost-effective shipping options during checkout, customers frequently stuck with the default method.
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