tldr: yes. Shoutouts are one of the simplest distribution levers on Product Hunt.
Shoutouts are meant to pay it forward and highlight the tools that helped you build. But beyond goodwill, they create durable distribution for your product on Product Hunt and across LLM driven discovery.
When you shout out a product during launch, it becomes a founder review on that product s page. Founder reviews sit above regular reviews and include a link to both your profile and your product. That means your product is now attached to every future visit to that product s review page, long after launch day. For example, check out @timliao s shoutout of @Framer or @guymanzur s shoutout of @Base44
Hi everyone, Gabe here! I lead curating Product Hunt's leaderboard.
First thing I will say is that if I could feature every single product that works, I would. I love supporting makers and demoing products. I actually try to test every single thing that gets hunted every day... which is A TON. But I view our job as to surface the most interesting, novel, useful, and innovative products - daily. Now we may not always get it right, the process isn't perfect, but we're trying to do right by the community.
I ve been here for almost three years, and over time, I ve started to see this platform as a social network.
I know that many people come to launch their products and, due to time constraints, do not have time to establish a strong presence here, but I m glad some regular users focus on building the community.
Product Hunt is best known for its homepage, a daily leaderboard of the most creative and innovative products on the internet. Makers go all out to win launch day, because that visibility matters. Product Hunt also plays a significant role in how products appear in Google search results.
What surprised us was that AI assistants like ChatGPT were rarely citing Product Hunt in product recommendations.
When I first launched on Product Hunt, I had no idea what to expect. I wasn t sure anyone would notice our little startup, and honestly, I felt intimidated. Everyone seemed so established, and I didn t know where I fit in.
But then something incredible happened. A kind comment from @aaronoleary. Encouragement from the PH community. Support from the Product Hunt team when we ran into issues. A hunt from @benln. A thoughtful reply from @rajiv_ayyangar himself.
That first launch became Product of the Day.
We were later nominated for Product of the Year.
In 2023, I was named Community Member of the Year.
And now in 2025, I ve been invited to serve as a Product Hunt Ambassador!
Ask Product Hunt AI is a way to explore launches, products, and discussions without digging through pages or trying the perfect search query. You can just ask a question and it pulls from everything happening on the platform products, comments, makers, all of it.
Looking for tools in a specific space? Want to see what people are saying about a launch? Trying to find something you saw last week but forgot the name of? Just ask.
Hello Product Hunt! We are thinking of spinning up topic specific, weekly digest newsletters that break up the firehose of goodness that is the Product Hunt leaderboard. What topics would you subscribe to? Who would you like to see sponsor these newsletters?
Here is an early prototype of what an AI Agent Digest newsletter might look like: https://gist.github.com/kerzhner...
Product Hunt changed my life. A year ago I stepped in as CEO, and a couple weeks ago we launched Product Forums (which you're reading this on!). Before that I founded and launched @Tandem (virtual office - YC S19), and @Cryptagon.io.
Ask me anything about Product Hunt, launching, startups, YC, or what we're trying to do with forums!
