Been following what the guys at Proof are doing, and I've gotta say... respect!!
Haven't used Experiences as a customer yet, but I've seen it as a visitor... and it was able to recognize our business (and thus personalize the landing page) on any device I own.
@emarky That's awesome, Wilco. I appreciate your kind words. Cool that you have been able to see our website personalization in action first hand. π
@emarky Thanks Wilco! Means a lot coming from another SaaS founder that creates great products. Would love any feedback you have along the way.
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Our company Skup has been using Proof for three years and was lucky enough to be invited into the very first beta of Experiences. Outstanding product with an amazing team behind it that actually care about their users. They took the initiative to bring us out from Florida to their office in Austin to help us get setup and running with Experiences. Grade A guys, grade A products and a must have for any company that wants to actually compete in the new hyper-personalized AI driven marketing space
@zanderseo Man I appreciate this so much. Crazy how 3 years have flown by and we have mad respect for what you've built. Hope to get you out to Austin again sometime soon!
Before we built this product to personalize our website for different audiences, I had to duplicate landing pages for each audience and then make my changes. That became a HUGE headache to maintain. π€¬
We also have been personalizing our emails for years so it's about time did the same on our website. For example, categorizing audiences by industry or using the visitor's company name in the copy.
Over these past 18 months through trial and error, our strategy on website personalization has evolved. We have run dozens of A/B test and to this day are still finding out what works and what doesn't. To pass these learnings onto you, we've written a free ebook called "The Marketer's Guide to Website Personalization".
https://useproof.com/personaliza...
Thanks for your support on today's launch of Experiences! If you have any questions about personalization strategy I'm happy to help.
Appreciate that @aazar_ali_shad! I can tell from how you're building Userpilot that we're kindred spirits when it comes to building delightful products that put the customer first. Kudos to what you've built as well.
@dave_rogenmoser1 thanks dave! good luck. We both agree on delightful customer experiences ;) Sent you a tweet, perhaps we can touch after the PH ever.
Hey @webcoursesbangkok good question. The short answer is that it probably doesn't impact SEO one way or the other.
I'm not an SEO Expert (though I used to play one on LinkedIn) and Google makes it tough to know exactly how they handle SEO rankings, but we do a few things to set ourselves up for success.
1. We built our tool to interact with the browser similar to Google Optimize. If Google built a tool that hides and changes content in the browser, surely they aren't penalizing that.
2. When Google's bot crawls a site using Experiences, we kill the pixel and don't show any personalization at all. Thus, Google will just see the fallback site.
We've done a ton of testing over the last year and haven't seen any positive or negative effects of personalization on SEO, but we're always watching and keeping an eye on it.
Does that answer your question?
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@dave_rogenmoser1 certainly does than you! Can't wait to try it out and if goes well we will be adding it to our recommended tools on our Digital Marketing course.
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