If a business can never delete a review, do you trust the reviews more?

On most review sites, a business can get a review removed — sometimes for a good reason, sometimes because it asked the right way or paid the right company. The review you read may be the one the business chose to keep.

On Proofix, a business can never delete a review. Once a receipt-verified review is posted, it stays. The business can reply to it, but it cannot remove it.

That cuts both ways. A business that had a bad day cannot hide it. A business that earned its praise cannot be hurt by a fake one-star either, because every review on Proofix is tied to a verified receipt in the first place.

So the question is: does permanence make a review more trustworthy to you? If you knew a business could not delete a bad review, would you trust the good ones more — or would you worry that one bad day would follow a business forever?

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