Proofix.ai

On most review sites, a business can get a review removed sometimes for a good reason, sometimes because it asked the right way or paid the right company. The review you read may be the one the business chose to keep.

On Proofix, a business can never delete a review. Once a receipt-verified review is posted, it stays. The business can reply to it, but it cannot remove it.

I came across a Malwarebytes Labs finding from November 2, 2026 that stuck with me: underground sellers are now selling fake five-star reviews, and charging $100-$200 to remove a bad review around $1,100 for an Airbnb listing. So the problem is not only fake praise, it is also reviews being used as leverage.

That made me wonder what trust looks like now. When a business has a wall of five stars, do you still take it at face value, or do you look for something else first the detail in the review, whether it mentions what was actually bought, photos, a reply from the owner, or reviews spread out over time rather than all at once?

A Semrush study tracking 600,000 keywords over six months found that AI Overviews were increasingly appearing in searches where buyers research products, compare options, and evaluate potential purchases.

The study identified finance, education, and electronics among the categories experiencing significant growth in AI Overview appearances.