Reforged Labs
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Chris Messina

Reforged Labs - Effortless AI ads for mobile game studios

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Reforged Labs is launching a first-of-its-kind AI-powered video creation service. We are automating an expensive and time-consuming creative process, replacing it with lightning-fast delivery of cost-effective video ads tailored to each studio.

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Robert Huynh
Maker
Hi Product Hunt 👋 I’m @huynhrobert and I’m super stoked to present Reforged Labs along with my co-founder @oscarxingluo. I’m sure you’ve seen mobile video ads in games that suck — and there’s a reason for that. Turns out due to a bunch of privacy changes, it’s harder than ever to deliver personalized content. As a result, game makers end up spending loads of time and money on creative that rarely converts. And so we’ve built an AI-powered process to deliver lightning-fast, DIRT CHEAP video ads tailored to each studio’s marketing messages and needs. For the last year, Reforged Labs has been training a proprietary AI engine that has analyzed 10s of thousands of high-performing game ads from our [fancy] reference library. And now we’re ready for you to dive into our studio to produce compelling ads in your apps and games. Here’s how we’re different: 🏆 50+ templates to choose from Choose from more than 50 best-in-class video ad Templates that were based on analyzing thousands of top-performing video ads. Filter by game type or genre. 🤖 Compelling ad formats Level up your video ads with AI Avatars, UGC, Translations, Subtitles, and More. We make it easy to combine the cutting-edges of tech and creativity. ⏰ Cut down creative time from days to hours Get ready-to-publish video ads in hours. Our workflow uses AI to speed up the creative workflow so you can get a high-quality ad in less than a day. We’re so confident in what we’ve built that we want to give the Product Hunt community and chance to try it out before anyone else — just use code “PRODUCTHUNT” during checkout and your first month is on us! We’ll be here all day for your thoughts, questions, and to help get you started! @wongderekful @leehoustonwang @phuong_huynh5 @victorythang113 @cheung_wing @jolie_pham @williamchiem @siddankthep @phongphamn98 @pdynhi @bangnguyen12 Not affiliated with Reforge. They’re cool, but not us!
Tony Tong
@huynhrobert @oscarxingluo @wongderekful @leehoustonwang @phuong_huynh5 @victorythang113 @cheung_wing @jolie_pham @williamchiem @siddankthep @phongphamn98 @pdynhi @bangnguyen12 Love the templates!!! 50+ is wild! 🙌 do they evolve with trends, or are new ones added over time? this is such a win for devs. 🎮 great work team!
Derek Wong
Maker
Hey @tonyabracadabra - great question and we LOVE what you're doing with Muku.ai Our AI platform is always learning from the best video ads and will keep generating new high-performing templates. The more the merrier :D
Derek Wong
Maker
Great question @helen9! We are a truly global team building an AI platform for a global audience :D Our team sits across 3+ continents and we're working with game studios from 6+ continents (not too many game studios in Antartica...yet). The best part about games are that the players come from all over the world, so our video ads can be shared globally as well as targeted to specific audiences!
Tony Tong
@wongderekful That's amazing and thanks for the love for muku! The fact that your AI platform keeps learning and evolving with top-performing ads means it’s only going to get better. Can't wait to see how these new templates keep leveling up the mobile ads game! 😎
Robert Huynh
Maker
@wongderekful @tonyabracadabra appreciate the support! Can't wait to build the future together <3
Khang Bui
Congrats on the launch! Love the idea, can i create an ad video and put a short, instant playable game in after users click on it or finish watching the ad?
Robert Huynh
Maker
@khang_bui_marvy yes, you can manually edit the mp4 video after we generate it for you. Unfortunately, we can’t create playable ads with the current state of AI yet!
Derek Wong
Maker
@khang_bui_marvy Hello and thanks for the great question! Our platform will output a high-performing video in mp4! You can add this to your playable ad workflow, depending on the format and platform you're publishing on 😎😎😎
EthanYu
Just tried creating a game ad with Reforged Labs - mind blown by how fast and efficient it is! 🎮 The AI actually understands mobile game mechanics and creates engaging ads that look professional. Way cheaper than hiring a video team, and the turnaround time is incredible. Perfect for indie game devs like me who need quality ads without the agency prices 🚀
Oscar Xing Luo
Maker
@ethanyu Thanks Ethan! Love to hear that it worked so well for you 🫰
Robert Huynh
Maker
@ethanyu thank you! We’re excited to give gamedevs a way to focus on what they do best: make great games 🚀
Sean P.
Looks awesome with a lot of ready-made ads templates for game. Definitely recommend. Congratulations Robert and Reforged Labs team !
Oscar Xing Luo
Maker
@seanp_ai Thanks so much for the support, Sean! 🙌 We’re excited to help game creators with ready-to-use ad templates. Appreciate you cheering us on—means a lot! 🚀🎮
Christopher Sambrano
Way to change the (AD)GAME, congrats you guys!
Robert Huynh
Maker
@christopher_sambrano thank you for your support! 🙏
Samar Ali
Congratulations on the launch team! Can you tell us more about the technology behind it? How does it differ from other video creation services currently available on the market?
Robert Huynh
Maker
@samalyx thank you - it's been a really exciting journey! Reforged is built for game marketers so we train our AI on a proprietary mobile ads dataset!
Oscar Xing Luo
Maker
@samalyx Thanks Samar! Great question, our AI orchestrator is specifically finetuned and biased towards mobile game ads. So while we may leverage AI primitives such as ElevenLabs, Kling, Runway, Claude, GPT etc. Our key advantage is understanding game ads better with our proprietary labeled datasets and being able to use AI Agents to trigger these workflows completely automatically. We believe we’re uniquely positioned given both founders’ backgrounds in data labeling and AI research to deliver SOTA performance for gaming. Finally for our users, they don’t have to do anything other than click 1 button to get ads, while other services still require a lot of hands-on manual editing and tuning. 🫰
Ashit Vora
Congrats on the launch, @wongderekful @phuong_huynh5 @oscarxingluo @victorythang113 Cutting down ad creation time from days to hours - sounds interesting. How do you AI handle creative iterations based on performance feedback? Do you adapt templates or rely on the user inputs?
Oscar Xing Luo
Maker
@ashitvora thanks Ashit! Iterations will be primarily based on 3 main factors: 1. Performance of the previous batch of ads 2. Performance of these types of ads in the market (competitors and similar games) 3. User’s manual input into our system (tribal knowledge and historical intuition) Now how much each factor affects the new iteration’s output, well that’s the secret sauce we cannot share 😁🫰
Phuong Nguyen
I’m really impressed with your work on AI-powered game marketing. I’m curious to learn more about your future strategies on this! Congratulations 👏 I think this idea is quite great and new, so what are some of the biggest challenges and opportunities you guys have seen using AI for game marketing?
Oscar Xing Luo
Maker
@phuong_nguyen55 thanks Phuong! We believe AI is extremely good at tackling 2 key areas that humans cannot keep up with: 1. Ad fatigue - game studios need to create hundreds of ads every week to keep up with the algorithms 2. The hero creative - understanding big data trends and what’s working on the market requires digesting millions of data points everyday We’re really excited about leveraging AI to reimagine the marketing process! 💪💪
Alex.lee
@huynhrobert @wongderekful Congrats on the launch! i have produced tens of thousands of game and education information flow advertising videos ,and all the hot videos are designed.AI does reduce coasts and increase efficiency .some ads platforms restrict the deliver of AI videos.How to achieve differentiation?
Derek Wong
Maker
@huynhrobert @alexxiang Hi there Alex, that's a great question and topic that you bring up. At the end of the day, we want game studios to be able to publish high-performing creative videos to help more players discover their games. Our AI helps to determine what are some of the most interesting, trending, and performant video ads in the world so that they can adapt it to their game. The world of creative experimentation is competitive and data-driven, so game studios need to run MANY video ads in order to determine what works best for them! PopShort.ai looks impressive - very keen to check it out!
Alex.lee
@wongderekful Your reply is very helpful to me,look forward to cooperation!
Wingo Zhai
Congrats on the launch! Are there plans to expand to beyond mobile games in the future?
Robert Huynh
Maker
@wingo_zhai potentially but we’re building and training our AI on mobile game ads first 💪
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