Which industries are seeing more AI Overviews?

Finance, education, and electronics are among the industries experiencing significant growth in Google AI Overview appearances.

A Semrush study tracking 600,000 keywords over six months found that AI Overviews were expanding into searches related to product research and purchase decisions.

These industries share a common characteristic. Buyers often spend considerable time comparing options before committing to a purchase.

Someone choosing an insurance policy might research coverage, premiums, exclusions, and providers. A student evaluating universities might compare tuition fees, courses, and career opportunities.

As AI Overviews appear during these searches, buyers come across summarized information and references to relevant sources within Google.

Have you noticed more AI Overviews appearing for commercial keywords in your industry? Which types of queries seem to trigger them most often?