š What makes a Landing Page work?
For every product, a landing page is a home !
Sometimes it even exists before the product does.
And there are so many things to think about when building one.
The structure: hero, trust, problem, solutionā¦ CTA and so on.
SEO and GEO optimization, Blogposts, FAQ..
Different page versions for different markets ( China, US, Europe and more )..
There's the challenge of combining a cool design, interactivity, good search engine performance, and regular updates.
These are just some of the things every product owner has to weigh and make decisions about along the way.
We have something like a draft landing page today, and we're actively working on updating it very soon.
What's your landing page's main job today?
What's the first thing you're trying to solve with it?
Share yours here, and let's discuss them - starting with our one =)
Replies
Explaining the product in the very first parts of the page.
Sometimes I go through the page and I do not have any clue what the tool is about, what it does, or what the benefits (outcomes) are for me.
@busmark_w_nikaĀ yes , agreed.
I think using more human language and a clearer structure is better than overly technical, detailed, and overloaded descriptions.