Get a better approximation of your true customer LTV
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Christoph Janz

SaaS LTV Calculator - Get a better approximation of your true customer LTV

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The simple LTV=ARPA/Churn formula has several important limitations. Using cohort data, this sheet helps you get a better approximation of LTV.

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Paul Lee
Loving this @chrija! Thanks for creating and sharing this! Will be sharing this in our community :)
George Dupond
Super usefull. Thanks
Matt Talbot
As always, super helpful content from @chrija and the P9 team! Well done.
Vaclav Graf
Love the Google sheet @chrija! Thanks for sharing.
Benjamin Hoffman
one of the first SaaS metric templates I ever discovered and used was from @chrija over 5 years. Really happy to see the tradition continues this many years later. Keep them coming Christoph!
Eva Dupond
Nice template.
Andrew Veitch
I will be using this – till I can persuade the ChartMogul guys to support Shopify apps!
Kolawole Babajide
This is a very helpful content @chrija
Theron McCollough
Really helpful! Thanks for posting this.
Raoul van Lennep
I think the idea is a good one. My only concern is that Gross Profit will vary overtime especially when you consider COGS will increase as a startup scales up and revenue may fluctuate a little due to more services or upselling tactics.