Building an AI tool for detecting hate & reputation risks in social media comments

Hey

I’m currently working on a tool called AuraWatcher and wanted to share it here to get some early feedback.

The idea is simple:
help influencers, creators, and PR teams stay on top of reputation risks by tracking hate, threats, and negative signals in social media comments.

From what I’ve seen, once you start getting a lot of engagement, it becomes almost impossible to manually keep track of everything, especially when it comes to potentially harmful or escalating comments.

I’m building AuraWatcher to solve that, using AI to filter out noise and highlight what actually matters (so it doesn’t flag every random joke or harmless comment).

Right now I’m in the development phase, with a launch planned in ~2 months.
Starting with TikTok, and planning to expand to Instagram, Twitter (X), and Threads.

Especially interested in feedback from people in PR and social media:

• What do you think about this kind of tool?

• What would you expect from a tool like this?

• Any platforms you think are a must-have?

Thanks for reading! Would love to hear your thoughts in the comments.

If you’re curious, you can check it out here:
https://aurawatcher.com/