From weeks of alignment to hours of creation — the story behind Loki.Build

Working as a designer sounds simple: you design a landing page, you ship it, everyone’s happy. But in reality, designing is the fast part. Everything around it is painfully slow. You can design a great landing page in a couple of hours, a few days, or sometimes weeks. But before you even open Figma, you need discovery calls to understand the product and audience. Then comes the structure, the alignment, the references, the decisions about direction.

You start your first iteration — and it doesn’t feel right. When the design is finally approved, you hand it off to development. You create specs and styles, the developer builds it, something’s off, more fixes, more waiting. And when the page finally goes live, the client might still say: “It looked better when you showed it to us. Can we adjust a few things?” 🥲

So that one fun day of pure design becomes almost a month. I like fast, creative work and quick feedback loops. This process was the opposite of that.

That’s where Loki.Build came from.

I wanted a tool that lets designers, founders, and marketers move fast — generate a studio-grade landing page in hours instead of weeks, keep full control to manually tweak anything they need, and spend more time on ideas rather than endless iterations.

And I really believe Loki.Build can become an alternative to Framer, Lovable, and even Figma. If you’re curious where this goes — stay tuned 🤟🏼