Launching Munch.Video next week — built it because I was drowning in content repurposing
Hey PH
I'm Brandon, founder of The Kern Group. I'm launching Munch on Wednesday March 18 and wanted to share what I built and why.
The problem: Every time I published a YouTube video or recorded a podcast, I'd spend 2–3 hours turning it into LinkedIn posts, X threads, newsletters, emails, and blog posts. It was the same process every time. Copy transcript → open an AI tool → prompt → tweak → paste → repeat across 8 platforms.
What Munch does: You paste a YouTube or Vimeo URL (or paste a transcript directly), and it generates 8 pieces of content at once — LinkedIn post, X thread, newsletter section, carousel guide, YouTube description + tags, pull quotes, marketing email, and SEO blog post. Takes about 60 seconds.
A few things I'm genuinely proud of:
The AI model choice — I specifically chose Claude over other models because the writing quality is noticeably better for long-form content repurposing. Users have told me they can tell the difference without being told which model is running underneath.
5-strategy transcript extraction — falls back through 5 different methods so it handles videos that other tools fail on
16 languages — generate content in Spanish, French, Japanese, Korean, and more from the same URL
Ask the Beast — after generation, you can chat with Claude directly about your content to rewrite or riff on it
Buffer integration — push posts directly to your queue without leaving the app
Pricing starts at $9/mo — best value on the market compared to similar tools.
Would love any early feedback, questions, or honest criticism before we go live.
And if anyone wants to try it before launch — munch.video, first Munch is free.
See you Wednesday the 18th.
Replies
Want to add a few things I didn't cover above — security and some technical decisions people usually ask about after launch rather than before.
On security — since you're pasting real business content into this thing, it matters:
Your password never hits our servers. Auth runs through a SOC 2-compliant provider, full stop.
Your content doesn't train AI models. What goes in, stays yours.
We're URL-based, no file uploads — that's not just a UX choice, it cuts out an entire class of vulnerabilities most tools carry
Credentials and API keys are encrypted with AES-256-GCM and stored separately from your data
Payments are all Stripe — we never see a card number
On the 5-strategy transcript extraction — this one I'll brag about a little. Most repurposing tools hit one YouTube endpoint, and if it fails (geo-restricted, non-standard embed, whatever), they just return an error. We fall through five different methods before giving up. That's why Munch handles videos other tools silently fail on.
On choosing Claude — long-form content needs more than grammatically correct sentences. It needs to hold a narrative across 800 words without falling apart. That's the specific gap where the quality difference is obvious. I tested the alternatives. Wasn't close.
Anyway — first Munch is free at munch.video, and I'll be around the thread all week.