Lightweight AI tool I built for founders who don’t want to overthink copy.

I’m Wilfred, an indie builder shipping The Copy Agency — a lightweight AI tool I built for founders who don’t want to overthink copy, but also don’t want it to sound like AI.

The problem I kept running into:

Most AI copy tools either feel too generic or require way too much prompt-gymnastics to get something usable.

The Copy Agency is my attempt to sit in the middle:

• You give it context (what you’re building, who it’s for)

• It generates copy that actually sounds like a human with intent

• Especially useful for landing pages, launch posts, and “build in public” updates

I’ve launched on Product Hunt before, learned a lot the hard way, and this version is very much shaped by that feedback. Still early, still improving, and very open to suggestions from people who actually ship.

If you’ve ever stared at a blank page thinking
“I know what I built… I just don’t know how to say it” —
that’s who this is for.

Appreciate any feedback 🙏
Happy to answer questions or swap notes on shipping fast