Our first Product Hunt launch got 63 upvotes and no badge.
We launched @StartupFlow AI here on August 25. It finds the cloud credits, AI credits and accelerators a startup actually qualifies for.
The result: 63 upvotes, 19 comments, three 5-star reviews, and no badge.
Looking back at our launch page, the gaps are obvious:
• No video, just seven images
• We listed Marketing as a topic, which isn't who the product is for
• We hadn't posted once in our own product forum before launch day
• Our first comment explained the product but never told the story behind it
What we're doing for the relaunch:
• A launch video that tells a founder's story first, then shows the product
• Starting conversations here before launch day, not on it
• A first comment that opens with the rejection email every founder knows
If you've relaunched on Product Hunt, what made the biggest difference the second time?
Replies
63 upvotes on a first launch isn't bad at all, and talking to people before launch day is exactly what I'm doing now too. Funny thing from my own business. I'm an engineer, so I always thought the next feature would be what grew it. What actually did it was redoing the site's design because someone outside told me to. Leading with your story in the video feels like that same kind of change.