🚀 Road to 1,000,000 Votap users — Day 27 | Current: 267

Record day: ~50 new users in a single day. 👏

What changed?
→ We doubled down on Instagram video ads
→ We started experimenting with fun / caricature-style creatives
→ And we leaned fully into one rule of marketing:

Ads are about attention.
Not features. Not explanations.
Just something that makes you stop scrolling.

Once people stop, then they’re curious.
Once they’re curious, then they install.

If you're curious and want to see the full video:
👉 See on Instagram

More tomorrow.