We kept missing buyers talking about our product in public

A few weeks ago, I found a Reddit thread where someone was asking for tools in our category. It was a perfect fit.

The only problem, the thread was already 2–3 weeks old, and other products had already been recommended. We didn’t even know it existed when it mattered.

After that, I started noticing the same pattern everywhere. Conversations were happening across Reddit, Slack communities, LinkedIn posts, even X threads. People were asking for recommendations, comparing tools, or describing problems we solve. But none of it was visible inside our usual workflow.

I tried doing it manually at first, like checking communities, setting alerts, keeping tabs open. It didn’t really work. Either I saw too much irrelevant stuff or missed the important moments entirely.

So I started building something for myself.

CommunityTracker pulls in conversations from places like Reddit, Slack, LinkedIn, X, and GitHub, and filters them based on actual buying signals. Instead of just showing mentions, it highlights where people are actively looking, comparing, or frustrated, and makes it easier to act on those conversations.

It’s still early, but it’s already changed how I think about pipeline. It feels less like creating demand from scratch and more like being present where it’s already forming.

Curious how others here are approaching this, are you tracking conversations outside your funnel today?