What are you building to solve a problem you personally noticed?

I’ve been working on ReviewCook ( or Review Cook) and it started with a problem I kept noticing with local businesses: getting customers to actually write a Google review is often harder than getting them to have a good experience.

So we’re trying a different approach.

Instead of asking customers to figure out what to write, they can scan a QR code, share their experience by voice or text, and our app turns that into a review draft that they can edit and submit themselves.

What I’m most interested in right now is the friction between “I had a great experience” and “I’ll actually write a review.”

For those of you building products: what’s a small but surprisingly difficult user behavior you’re trying to make easier?

Would love to hear what you're working on and the problem behind it.