Your freelance bookkeeper ๐
Hey PHers,
After a very, very long 2 years, I have recently launched my app (not on PH yet, just to my waitlist and opened the app to the general public). I would love to connect with anyone who is interested in using this kind of app and get some feedback.
The App
Bookie, a bookkeeping and accounting app, with a focus on honesty, user interface and user experience, specifically targeted at freelance and self-employed people.
The TLDR of why I built Bookie
๐ Worked for a Fortune 100 company in London as a lead developer. Became a corporate stooge.
๐ Left with a few VPs and co-founded a fintech startup in London. Failed after 7 years.
๐ Became disillusioned. Quit the rat race, moved back to my home country and became a freelancer.
๐ Started using the usual suspect apps for bookkeeping and accounting. Gradually became enraged by:
๐ CONSTANT price gouging
๐ extremely confusing features and workflows
๐ horrible UI and UX
๐ more price increases
๐ really sucked the fun and excitement of going solo
๐ For better or for worse, decided I can build something better
My Goals for Bookie
โญ Build a high-quality, easy-to-use, MVP for a very specific demographic โ
โญ Stay far, far away from VC money (and yes I actually declined a few offers). Everything so far has been entirely self-funded. Painfully so, in fact โ
โญ Launch โ
โญ Expose the roadmap publicly and create a user voting and recommendation system to build FOR my customers
โญ Find a balance between profitability and user satisfaction. I actively want to spend time building 'extra' for my customers that will make them happy and excited to use the app.
What am I asking?
Iโm on a mission to prove that bookkeeping doesnโt have to be a soul-sucking, price-gouging experience. If that resonates, Iโd love your help with two things:
1. Support my Launch ๐ Iโm gearing up for an official Product Hunt launch soon. Iโm not looking for "fake upvotes", just a group of early supporters who actually care about this space and genuinely think something like Bookie is useful.
2. Become a Co-Architect ๐ ๏ธ I donโt want to build features in a vacuum. I want Bookie to be built by freelancers, for freelancers. If youโre a solo-pro, a freelancer, or just someone who hates bad UX then letโs connect. I would love to hear your ideas for where we can take Bookie.

Replies
This resonates a lot. Most bookkeeping tools feel like they were built for accountants, not for the people actually using them day to day.
The focus on clarity, fair pricing, and UX is exactly where many of these products fail. Especially for freelancers โ if logging income or expenses feels like a chore, people just avoid it.
A couple of thoughts from a product perspective:
โข The biggest win will be reducing โmental loadโ โ how fast can someone log something without thinking?
โข Clear financial overview > feature depth (especially early)
โข Trust is key โ transparency in calculations, reports, and pricing really matters in this space
The โbuild in public with usersโ approach is a strong move. If you execute on that, it can become a real differentiator.
From our side at Mobiwolf, weโve worked on apps where UX made or broke retention โ especially in fintech-like flows. The simpler and more human it feels, the more people stick with it.
Curious: are you planning integrations (banks, invoicing tools), or keeping it intentionally lightweight for now?
Happy to support the launch โ this is a space that definitely needs better products.