Kulraj Singh Sabharwal

SEORCE - See where your brand is discovered and fix what blocks it

Your brand is being discovered in more places than search, but you cannot see where you are missing. Rankings, crawls, content, and links live in separate tools, leaving teams guessing what to fix first. SEORCE gives one clear view of discovery across search and AI, shows what is blocking visibility, who is winning instead, and what to fix first. One system to understand, prioritize, and act without scattered dashboards.

Add a comment

Replies

Best
Sanju Singh

How does your topical mapping differ from traditional keyword research tools that rely heavily on spreadsheets?

Ayesha Noor

What does success look like after 30, 60, or 90 days of using SEORCE?

New User

Why use obvious stock photo's on your website? Makes it quit dodgy to be honest!

Serge Bulaev

Projects sounds quite strong! Thanks a lot!

I am trying to register but when I am on Location modal and entered info - I am getting error, when I try to press skip - same happen, what am I doing wrong?

Alex P8

Congrats on the SEORCE launch @kulraj 🚀

As an agency owner and affiliate network, I see a lot of SEO tools, and most of them overwhelm teams with data instead of helping them act. What I like about SEORCE is the clear focus on prioritization and execution — knowing what to fix first and where the real impact is. This is the kind of tool that actually fits into real agency workflows. Great launch and good luck today!

digital world

How does SEORCE track visibility inside AI-generated summaries compared to classic SERP tracking

Kulraj Singh Sabharwal

@digital_world20 
Great question. The short answer is that AI visibility behaves very differently from classic SERPs, so we track it differently too.

With traditional SERP tracking, you’re mostly measuring rank positions for a fixed keyword on Google. It’s linear, page-based, and relatively stable.

With AI-generated summaries, there is no fixed “ranking.” SEORCE focuses on presence, context, and sourcing instead:

  • Presence: whether your brand is mentioned at all for a given prompt or category

  • Context: how the AI describes you (recommended solution, comparison, feature mention, or omission)

  • Sources & citations: which pages or domains the AI is pulling from when forming the answer

  • Competitor comparison: who shows up instead of you, and why

To keep this reliable, SEORCE runs repeatable prompt sets across AI tools and tracks changes over time. That way, you’re not reacting to one-off answers but seeing real trends in how AI summaries evolve.

So instead of “you moved from #5 to #3,” AI visibility tracking tells you why you’re being included, excluded, or reframed and what to fix to influence that.

rahul roy

Does SEORCE differentiate between citation-based and hallucinated AI answers?

Kulraj Singh Sabharwal

@rahul_roy70 
SEORCE separates citation-backed answers from uncited (or potentially hallucinated) mentions instead of treating all visibility the same.

Here’s how we handle it:

  • Citation detection: We identify when an AI answer is backed by explicit sources (links, references, domains) versus when a brand is mentioned without any citation

  • Source mapping: For cited answers, we track which domains and pages are being used and whether your owned content is included

  • Uncited mention analysis: For uncited mentions, we flag them as higher-volatility signals and track them over time to see if they persist or disappear

  • Confidence scoring: Mentions that are consistent across runs and models are treated as stronger signals than one-off, uncited references

This way, teams can tell the difference between durable visibility (backed by sources AI trusts) and fragile visibility (more likely to shift as models update) and know where to focus next to make those mentions more defensible.

Hyder Moedeen

Love the product, really solid launch
Quick note: as products like this scale, documenting AI use and setting clear internal rules becomes important fast (investors, platforms, users start asking).
I work on exactly that (AI passports, acceptable-use rules, risk checks).
What’s the best way to contact you privately (email or WhatsApp)? Had a quick question and didn’t want to clutter the comments.

Pram Kumar

Which teams benefit the most from SEORCE today?

Kulraj Singh Sabharwal

@pram_kumar1 
Right now, SEORCE is most valuable for teams that care about how they’re discovered inside AI answers, not just how they rank on Google. In practice, that usually means:

  • Growth and SEO teams who already do the basics well, but are missing visibility inside AI tools like ChatGPT, Perplexity, or Gemini

  • Marketing teams at SaaS and tech companies where AI recommendations can strongly influence buyer research

  • Agencies that want to show clients why visibility is changing and what to fix beyond classic SEO reports

  • Founders and early teams who need quick clarity on how their product is being positioned by AI without deep SEO expertise

In short, SEORCE helps teams who don’t want to fly blind as discovery shifts from rankings to AI-driven answers.

Chhandni Yadav

How is AI-driven discovery fundamentally different from traditional organic search results?