Every good SEO knows: rankings are nice, but what we really need is clicks.
The SERP Performance Report helps you get more clicks from Google. We use Google Search Console to get your average CTR curve. Based on that, we find pages that are underperforming.
Howdy hunters!
As an SEO, I'm always looking for the low hanging fruit: pages that rank high in Google, but for some reason don't get enough clicks.
I was using Google Sheets to build up my CTR curve and find pages and keywords that are underperforming. Optimizing the title and meta description would often help improve the CTR, and get more traffic.
Google Sheets is nice, but it was taking way too long. So I wrote a script that uses the Google Search Console API to get the data, do the math, and tell me what pages can benefit from some SEO-love.
I've made it available for free - no signup required.
Bonus features:
Estimate of missed traffic for your pages
Bubble chart with rankings, search volume and CTR in one graph
SERP preview link, so you know how the page shows up in Google
Option to exclude branded traffic
Option to only use data from a specific country
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