The most prominent pioneer in AI is certainly OpenAI, but Grok, Perplexity, Gemini, and Claude aren t doing badly either.

And now that these tools have already adapted to the market, it feels like Apple is only just waking up.

Apple has officially unveiled a revamped Siri, now known as Siri AI.
It s a complete rebuild powered by Apple Intelligence, which includes personal context understanding, broad world knowledge, and onscreen awareness.
It can now search through your emails, messages, and photos to surface relevant information on demand.

Siri AI also features a dedicated app that syncs conversation history across all your devices through iCloud, so you can start a chat on your Mac and continue it on your iPhone. That sounds impressive on paper.

But here is the elephant in the room: ChatGPT and Gemini have been doing most of this for two years. Is Apple genuinely innovating, or is this just a very polished catch-up job dressed in premium marketing?

Tim Cook is approaching retirement, and it is obvious he cannot hold this position indefinitely.

Tim has led the company since 2011 and helped it grow from a $350B company to a $4T giant. However, they are currently having a problem and are stagnating even in AI.

The Apple Worldwide Developers Conference (WWDC26) kicks off June 8.

It's Tim Cook's last big event as CEO, and the company is expected to use the occasion to present a complete overhaul of Siri, the voice assistant that's been built into every iPhone since October 2011. Starting with iOS 27, Siri is expected to look a lot more like OpenAI's ChatGPT or Anthropic's Claude.