Are you actively optimizing for AI answers yet, or still mostly focused on Google?

I’ve been curious about how seriously businesses are treating GEO/AEO right now.

For a lot of companies, ChatGPT, Perplexity, Gemini, Claude, etc. are already becoming part of the discovery process, but the playbook for actually improving how often your brand gets mentioned or recommended still feels very early.

What I’m particularly interested in:

• Are you already tracking how your brand appears across AI platforms?

• Have you made changes specifically to improve AI visibility?

• Are you treating GEO/AEO separately from SEO, or as an extension of it?

• Have you actually seen measurable results from any of this yet?

I’m also a builder in this space. What attracted me to the problem in the first place was less the idea of another monitoring dashboard and more the possibility of actually influencing the answers.

We’ve now been testing that approach across different businesses, and seeing those changes translate into better AI visibility has been the most interesting confirmation for me so far.

Curious where everyone else is: experimenting, actively investing, or still waiting to see how important this becomes?