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Swell - Build a headless ecommerce store in minutes

Swell is the most powerful headless ecommerce platform for modern brands, startups, and agencies. Create fast and flexible shopping experiences with our future-proof API and headless storefront themes.

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Matt York
Very clean API! a great way to start off. Is there any recommended pattern for correlating analytics with cart activity?
Dave Loneragan
@orksliver So good to hear! Eric and I are always agonizing over the details of API implementation. We have a Segment integration that can forward selected events on system models (you can also trigger webhooks) but I'm guessing you're talking about something client-side? Our storefront SDK https://swell.store/docs/js/ handles data fetching and cart updates, so you could just send events to your preferred analytics platform when those calls return.
Joshua Voydik
@orksliver Love you dude
Dmitry Minch
mm, nice release! Nuxt starting theme looks very interesting. Will give it a try in the next project. Congrats and total support from dev team, which already did a couple of stores with Swell (beta version).
Eric Ingram
@dmitriy_minchenko Dima! Can't thank you enough for being one of the earliest believers in Swell, and how far we've come. The team is incredible, grateful for everything you do
Jake Disraeli
Looks like Shopify Plus on steroids. Really nicely done. And those illustrations are just so captivating.
Eric Ingram
@jakediz You could say that! Shopify is a great product, but obviously we believe stops short of what people need to do their best. Can't wait to show the world how much better they can be.
Andris Gangis
Looks very nice. But it lacks multi-language support therefore it is unusable to large part of the world.
Eric Ingram
@exabyssus absolutely agree on the need and we do have it on our roadmap to solve for multi-language. In addition to language there are other facets to consider so it'll take time to solve it in an ideal/seamless way, but we'll get there! That said, many of our early adopters use Swell in different countries around the world already.
Taylor Clauson
Eric, Joshua, and the rest of their team are so thoughtful when it comes to the future of the space. Swell is going to crush it, love what they have built.
Eric Ingram
@taylorclauson Thanks Taylor! It's been awesome to have your support & input
Joshua Voydik
@taylorclauson You're the best man - thank you for the support!
Celik Nimani
Really impressed by the performance and speed. I've checked out some websites that use swell, and they're quite fast. Good stuff.
Michelle Teo
@celiknimani Appreciate the warm and fuzzies! We pride ourselves on speed and uptime. Any website stand out to you in particular? :)
Shaun Trennery
Congrats on the launch. Looks incredible. Multi-tentant support?
Michelle Teo
@shauntrennery Cheers! Yep, we support multi-tenant stores. We currently have a few two-sided marketplaces who've built on Swell. If you're interested, you can check out the case studies on Spinn (global IoT coffee store) and NowVac (B2B marketplace for scientific vacuums) on our website!
Andreas Klinger
This is extremely cool. Contentful has shown the value of backend-first platforms that allow future-save implementation approaches. It also allows you to decouple backend and frontend decisions. Eg have the frontend be rewritten cheaply whenever needed. Or have multiple frontends for one store – or even multiple stores as your company grows. The team has been working on this for a really long time stealth. Congrats to Eric, Joshua and team – now is a great moment for the public launch. 🙌 Disclaimer: Fan & Investor
Joshua Voydik
@andreasklinger Thanks so much for the support. I'm happy we became friends a couple years ago - and that you dug what we were working on, and decided to join! :) Yep, that's exactly right -- decoupled frontend and backend making it ideal to be more innovative and creative without hitting ceilings. Super excited for the next chapter of delivering API-first, headless commerce to the world.
Ricardo Buitrago
Looks great, really excited about this! My only feedback is: why not present a pricing model based on sales? Locking features from small stores is something that I believe does not make much sense. For instance, only if you pay 500 USD /month, you can access advanced reporting, but small stores may need that advanced that advanced reporting to unlock growth. So why not allow small stores to take advantage of all features, help them grow, and get rewarded (price wise), when they grow.
Dave Loneragan
@traffric Thanks Ricardo! That is our general philosophy with pricing, though we will be experimenting with different ideas and taking feedback into account. (For example, we just removed the limit on subscription products for all plans.) We are trying to align the tiers with business scale and complexity as much as possible, so that we aren't withholding features that could help merchants grow. For the advanced reporting, it's the kind of things that you'd only use once you're doing a lot of sales anyway, and need detailed breakdowns for your finance team.
Eric Ingram
@traffric thanks for the feedback!
Paul Dabrowski
Big congrats to the Swell team 🥳 been instrumental in the launch of nowvac.com